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The Hague hybrid event

How viable are the new ways of meeting?

The Hague Convention Bureau hybrid event.


💻  WATCH THE RECORDED WEBINAR

We discussed the viability of the new ways of meetings, following the social distancing measures, restrictions on participants' numbers, and more.

Many clients are looking into going virtual or hybrid, but there are still many burning questions we all are having:  

  • How financially viable are hybrid or virtual meetings for clients and suppliers?

  • How can we ensure the ROI for our delegates and that they have great event experience? 

  • From the organizer's point of view, we will also touch upon sponsorship and what are the changes there?

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    The Hague hybrid event

    The event was moderated by ​​​​​Vincent Pahlplatz, General Manager at The Hague Marriott

    The panelists are:

    • Kim Myhre, CEO and Managing Partner Experience Designed
    • Carin Smand, Executive Director of the European Hematology Association 
    • Frank Yang, director, marketing & business development at KINTEX
    • Guillem Torres, Executive Director, Professional Congress Organizer, Torres Pardo SL
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    The Hague hybrid event

    About the moderator

    Vincent Pahlplatz, General Manager at The Hague Marriott, which is the largest hotel in The Hague, with 306 bedrooms and 25 flexible meeting spaces.
    Other functions:

    • Chairman of the 3, 4 & 5 Star The Hague Hotel Association. This association represents the general interest of the 32 largest hotels in The Hague.
    • Chairman of Partner In Tourism (PIT) in The Hague. PIT is a foundation which has members in all sectors (Museums, Theatres, Venues, Hotels, Theme parks, etc) of the leisure industry of The Hague and jointly advises all stakeholders.
    • VIncent has almost 20 years of Hospitality experience both in operational as commercial roles. The past 10 years as General Manager in different hotels, for different brands. Had a short break in his hospitality career to become Head of Event for a large Dutch Insurance company and therefore was able to experience “the other side of the table”. 
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    The Hague Convention Bureau Webinar

    About the panelists

    • Kim Myhre, CEO and Managing Partner Experience Designed
      With more than 20 years in marketing, brand strategy and events, Kim is known as one of the world’s leading intersectional design thinkers, thought leaders, innovation activist and brand storyteller. He has a unique combination of strategic, creative, commercial and international experience which has earned him industry-wide recognition as an expert in integrated engagement marketing and live and online brand experience. He is often quoted in business and trade publications and is a frequent speaker at industry events. 
      Kim launched Experience Designed a consulting and advisory agency network that works with creative businesses and their clients to create marketing innovation and deliver business results by applying a new strategic human-centric approach to branding and experience design.
       
    • Carin Smand, Executive Director of the European Hematology Association 
      Since January 1, 2008 Carin Smand has been the Executive Director of the European Hematology Association (EHA) which has its Executive Office in The Hague, The Netherlands.
      EHA is a nonprofit organization founded in 1992 and promotes excellence in research, education and patient care in hematology. The association has over 5000 members worldwide and offers an wide range of projects and activities in- and outside Europe. Every year in June the EHA congress takes place with in 2019 over 12.000 participants. In June 2020 the EHA Congress went virtual due to the COVID-19 pandemic. Carin's main responsibility is to advise the EHA Board on strategy and policy and to manage the EHA Executive Office with regard to projects and programs that serve the strategy of the association, including finances, IT and HR.
       
    • Frank Yang, director, marketing & business development at KINTEX
      Frank Yang is the director, marketing & business development at KINTEX in South Korea. KINTEX is the country’s largest convention and exhibition center with 108,000m2 of event space and holds more than 1,300 events each year. Since joining KINTEX in 2004, Frank has gained extensive experience in sales and marketing, exhibition management, and business development. 
      Most recently, Frank was presented with the 2019 UFI Marketing Award by the Global Association of the Exhibition Industry (UFI) for the creative influencer campaigns carried out to promote a gaming exhibition (PlayX4) he organizes at KINTEX. Not only that, he was selected as a 2019 Pacesetter Award winner by Events Industry Council (EIC) for his valuable contribution to our community. These honors were particularly noteworthy as he is the first-ever Korean national to receive these awards.
       
    • Guillem Torres, Executive Director, Professional Congress Organizer, Torres Pardo SL
      Born in Barcelona in 1965, Guillem Torres has been linked to the MICE sector since 1993, when he founded Torres Pardo SL as one of the first PCO companies specially devoted to the management of Medical and Scientific Events, with more than 1.000 events organized in this specific field.
      He also works as an International Congress Advisor for Viajes El Corte Inglés, the leading travel agency in Spain and TOP-5 in Europe.
      Guillem Torres will become President of the Catalan PCO Federation in the month of July 2020.