These success stories, now found on the THCB website, come at an exciting time when the organisation was declared a winner of the Best Use of Video Marketing at the MIMA Awards in London.
“The case studies will give our potential clients a unique perspective of what the city can offer as an international event destination,” says Nienke van der Malen – van der Horst, director of THCB. “These testimonials are a practical tool that enable event planners to get an insight into our event infrastructure, venues, and facilities."
The videos and case studies show how congress organisers can tap into the knowledge clusters in The Hague. Often, organisers have chosen the city as their preferred event destination because of what it represents.
The knowledge infrastructure in The Hague facilitates connections and interaction to enrich the congresses and meetings brought to the city. The city has enormous human and intellectual capital, much of it contained within the many leading public and private organisations based here. This makes The Hague a global hub for sectors including International Peace & Justice, Finance & Legal, Information & Technology, Energy & Renewables, and Cybersecurity.
According to Nancy Ward, Chief Engagement Officer of the World Justice Project, The Hague was the perfect city for their event. “We explored coming to The Hague in 2013 for the first time because we believed it was thematically associated with the values and the mission of the World Justice Project. The Hague is not only deeply committed to peace and justice, but also to innovation — so it was a wonderful match for us." The World Justice Forum V took place in The Hague earlier this year.
You can find the case studies here.