How are Destination Marketing Communications strategies evolving right now?

More than 100 attendees from over 25 countries joined The Hague Convention Bureau for their third webinar to examine "How are destination marketing communications strategies evolving right now?"
 

During the webinar, the attendees were asked: To what extent do you think you will increase your overall marketing budgets and resources now and after the crisis?

The results clearly showed that there is a significant reticence in the sector to invest in marketing at this point in time.

• 36% - Not at all, we are cutting marketing budgets
• 39% - Not, it will remain the same
• 18% - Will slightly increase
• 7% - Will heavily increase the marketing budget

The webinar was hosted by Olga Golubova, marketing communications advisor B2B at The Hague & Partners and moderated by André Koster, marketing communications consultant, Frontier Marketeer.

The panel was made up of:

• Patrick Delaney, Managing Partner at SoolNua.
• Carola van der Hoeff, COO & Congress Director International Pharmaceutical Federation.
• Martin de Munnik, Neuromarketing Expert, Managing partner and co-founder of Neurensics.
• Gorazd Čad, Founder and owner of marketing and congress agency Toleranca Marketing.

Olga Golubova, marketing communications advisor B2B at The Hague & Partners and host for the webinar commented: “Our webinars are going from strength to strength. We are maintaining a high participant level from both the supply and demand side of the industry throughout, with a high percentage of returning viewers staying tuned throughout. It was heartening to see that there are creative and inspiring opportunities for marketing despite the ongoing challenges created by COVID-19.  It is true that there is still a long way to go and budgets will not return to pre-COVID levels for some time.  However, opportunities clearly exist and we must all do our best to identify and make the most of them.”

A full recording of the webinar, as well as quotes from the speakers, can be found below.

💻  Recording of the webinar

Hear from the international meetings industry leaders and renowned marketing experts about how destination’s marketing communications strategies are evolving during crisis time. 

Patrick Delaney talks about destination marketing strategies

One of the panelists, Patrick Delaney, Managing Partner at a specialist MICE agency SoolNua, provided our viewers with many interesting insights, in particular about the brand promise of destinations and their venues. Watch the video below. 

Gorazd Čad talks about digital content marketing platforms

Gorazd Čad, Founder and owner of marketing and congress agency Toleranca Marketing and KONGRES MAGAZINE, provided our viewers with many interesting insights. In particular, he shared a presentation of the 'COVID-19 marketing in the meetings industry' survey results. Watch the video below.

Carola van der Hoeff talks about marketing strategies at associations

Carola van der Hoeff, COO & Congress Director International Pharmaceutical Federation (FIP), provided our viewers with a wonderful explanation of the importance of engaging association members by utilizing hybrid events. Watch the video below.

Martin de Munnik talks about neuroscience in marketing strategies

When looking at purchasing cycles and consumer behavior within it, what would be the advice to encourage long-term positivity over short-term fear? Watch the comment of Martin de Munnik, Neuromarketing Expert, Managing partner and co-founder of Neurensics, from a neuroscience perspective in the video below.