In the MICE (meetings, incentives, conferences and exhibitions) industry, it is increasingly important to look beyond only business objectives. Events need a message, a mission, to be as sustainable as possible and preferably contribute to the greater good. The city of The Hague, seat of the Government of The Netherlands, supports this way of thinking by showcasing that economic success and social engagement can and should go hand in hand. The city’s motto ‘Doing Good and Doing Business’ encapsulates this mindset.
The Hague must adopt an international view if it is to grow and flourish as the 'Impact City'. At the global level, impact is increasingly being made through the United Nations Sustainable Development Goals (SDGs). It is therefore important that The Hague joins the United Nations’ SDG networks.
Doing good and doing business in The Hague
This motto is the city’s DNA, whether it is expressed as the home of the diplomatic corps, which numbers about 25,000 people, or as one of the many renowned international organisations such as the International Court of Justice, Europol or the Organisation for the Prohibition of Chemical Weapons (OPCW), recipient of the Nobel Peace Prize in 2013.
In The Hague, more than 200 impactful international organisations, knowledge institutions, start-ups and NGOs work towards building a better, safer and more just world every day. The city has also hosted major global events and conferences for many decades. At the same time, The Hague is a growing hub for innovation and entrepreneurship with a growing number of start-ups, scale-ups and dynamic small and medium sized businesses.
Role of The Hague Convention Bureau (THCB)
THCB not only facilitates access to the best event infrastructure the city has to offer, but functions as a connector between event planners and local experts, such as the ImpactCity.
ImpactCity is the startup and scale-up community of The Hague that helps innovative entrepreneurs to successfully start and scale their business here.
THCB can also assist in sourcing inspiring keynote speakers and help organisers partner local organisations to put together an impactful side programme as well as engaging educational fam trips.
Events with focus on Impact economy
The Hague is a frontrunner in key industries such as Cyber Security, Peace and Justice, IT & Tech, Oil & Gas and renewable energy. This immense knowledge structure, paired with an entrepreneurial spirit, makes The Hague the perfect event destination for an event with a focus on the impact economy.
One of the events initiated in The Hague itsef is the annual ImpactFest, with almost 2000 participants in 2019 is one of the “must-attend” events of the year in The Hague, where key change-makers come every year to network and find high impact solutions.
- Please refer to the page of our partner organisation The Hague Business Agency for the overview of relevant impact innovation hubs.
Get in touch with us
As impact economy is one of The Hague’s important key sectors, the city welcomes events in this field to be organised here and in some cases will even provide subsidies.
Please contact our International Sales Manager Jeanine Dupigny for more information and support in organising your event at email@example.com. We would be pleased to help with finding the right venues, the right speakers and so on.